Three homepage directions to choose from
Each mockup below is a complete homepage concept built on the same research and the same proposed navigation. They differ in strategy — what the page leads with, and therefore who it converts best. Pick the one that matches where you want growth to come from. Elements can be mixed.
The three directions
Open each in a new tab. All three are concepts on the live server, not linked from the public site.
Proof-Led
Your client list is the strongest asset you own. DRDO, the Indian Army, NSG, Delhi Police, SBI and Indian Railways are names most competitors cannot match. Lead with them and the credibility does the selling.
- Leads with
- Named institutional clients and case studies
- Best for
- Government, defence, PSU and BFSI tenders
- Wins when
- The buyer is de-risking a high-stakes decision
- Trade-off
- Needs written client permission before it can go live
Search-Led
There are 13,640 commercial searches a month you are not visible for, at Low competition. Structure the homepage as a gateway into a page per solution, product, industry and city, and capture demand that already exists.
- Leads with
- Solution and product categories, mega-menu IA
- Best for
- Organic growth and long-term inbound volume
- Wins when
- The buyer is searching before they know your name
- Trade-off
- Slowest to pay off — needs ~40 pages built
Conversion-Led
The free site visit is a genuinely strong offer buried in body copy. Put it at the centre with a 40-second qualification form, and convert far more of the traffic already arriving.
- Leads with
- The free site visit and a room-type form
- Best for
- Turning existing visitors into booked visits
- Wins when
- The buyer is ready to act but hesitant to call
- Trade-off
- Doesn’t grow traffic on its own — needs B behind it
How they compare
| A · Proof-Led | B · Search-Led | C · Conversion-Led | |
|---|---|---|---|
| First thing a visitor sees | Institutional client names | Solution categories | Free site visit form |
| Primary metric moved | Win rate on shortlists | Organic sessions | Enquiry conversion rate |
| Time to impact | Immediate | 4–8 months | Immediate |
| Build effort | Medium — needs case studies | High — ~40 pages | Low — one page plus form |
| Biggest dependency | Client name permissions | Re-run keyword research | Response-time commitment |
| Risk if chosen alone | Still invisible in search | Traffic arrives, doesn’t convert | Converts a small audience |
My recommendation
If you want one answer rather than three options.
Build C first, then B, and fold A’s proof into both. Mockup C is the cheapest to ship and starts paying immediately by converting the traffic you already have. Mockup B is where the long-term growth is, but it takes months to compound, so it should start in parallel rather than first. Mockup A is not really a separate site — it is a layer of evidence that makes B and C more persuasive, and its timing depends entirely on how quickly you can secure written permission to name clients. The one decision that genuinely cannot be deferred is that permission request, because it gates the strongest material you have.
What to look at when reviewing
- Which of the three feels most like the company you want to be seen as?
- Are the client names shown in A ones you can publish, and which need permission first?
- Is the free site visit offer in C stated accurately — is one working day a promise you can keep?
- In C, are the budget ranges close to your real numbers? They are placeholders and need your costing.
- Does the proposed navigation cover everything you sell, or is a category missing?
Research, the six gaps, the complete navigation structure, technical fixes and the three-phase delivery plan.
Please note. All three mockups are concepts hosted on the live server for review only. They are not linked from the public site and are not part of the live navigation. Photography is shown as placeholders, testimonials are placeholders pending the Google Business Profile feed, and the budget figures in Mockup C are indicative market ranges that must be checked against SHRITECH’s own costing before anything is published. Client names are drawn from the company profile deck and require written permission before public use.