Website Redesign Proposal
SHRITECH: From Company Brochure to Lead Engine
A redesign of shritech.co built on three inputs — the Google Keyword Planner export (393 terms, Aug 2025–Jul 2026), the SHRITECH company profile deck, and a technical audit of the live site. The recommendation is not a visual refresh. It is a rebuild of the site’s structure around what buyers actually search for and what SHRITECH has actually delivered.
01Executive summary
The problem in one sentence.
SHRITECH has installed AV systems for DRDO, the Indian Army, the National Security Guard, Delhi Police, State Bank of India, Indian Railways, Tata Power, Jamia Millia Islamia and Aligarh University — and the website mentions almost none of it. The current site is a five-page brochure describing what an AV company does in general. It is not structured to be found for what buyers search, and it does not present the evidence that would win the deal once they arrive.
The keyword data confirms the demand is there and largely uncontested: “av solutions” and “audio visual solutions” draw 2,900 searches a month each at Low competition, growing 53% year on year. Advertisers are paying up to ₹347 per click for “audio visual services near me.” SHRITECH has one 384-word Services page to compete for all of it.
#)02What the demand data actually says
Read carefully, the keyword export tells two stories — one about opportunity, one about the research itself.
Of the 393 terms exported, 106 carry genuine B2B intent, together worth about 13,640 searches a month. A further 31 are consumer noise — “soundbar”, “earphone stereo”, “speakers hifi” — that SHRITECH should deliberately ignore. The head terms in the export are consumer product searches and should not drive the site structure.
These are the commercially valuable terms, and the top-of-page bids show what the market pays to reach these buyers:
| Keyword | Volume | Competition | YoY | Top-of-page bid | What it implies |
|---|---|---|---|---|---|
| audio visual solutions | 2,900 | Low | +53% | ₹28.82–59.61 | The primary term. Low competition, rising fast. |
| audio visual technology | 1,600 | Low | +123% | — | Fastest-growing head term. Editorial opportunity. |
| audio visual consultants | 720 | Low | +22% | ₹15.79–86.58 | Consultative intent — matches the free site visit. |
| audio visual services | 320 | Low | +50% | ₹47.98–217.95 | High bid = high commercial value per visitor. |
| audio visual services near me | 110 | Low | +29% | ₹23.87–347.20 | Highest-value local intent. No page targets it. |
| conference room av solutions | 50 | Low | +67% | ₹24.82–149.51 | Low volume, very high intent. Easy win. |
| smart board speakers | 390 | Low | +1100% | — | Emerging demand tied to interactive panels. |
A caveat on the keyword research itself.
The export was seeded narrowly around “audio / visual / sound / av”. It contains zero keywords for digital signage, video walls, projectors, video conferencing, auditoriums, smart classrooms, AMC and maintenance, rental, acoustics or control automation — every one of which is a product line in the SHRITECH deck. It also contains no price or cost terms. The demand for those categories is real; this export simply cannot see it. Before the build begins, the research should be re-run seeded from the product catalogue rather than from the company description. Treat the 13,640 figure as a floor, not a ceiling.
03Six gaps in the current site
Each of these is evidenced from the live site, the deck, or the keyword export.
GAP 01 The credibility gap
The company profile deck devotes 18 of its 36 slides to named installations: News TV India (newsroom video wall), Indian Railways (station information kiosks), State Bank of India (queue management kiosks), DRDO, the Indian Army (drone setup), the National Security Guard, Delhi Police, GST Office Noida, Tata Power, ICRIER, Jamia Millia Islamia, Gurugram University, Aligarh University and multiple hospitals. This is the single strongest asset SHRITECH owns. A buyer evaluating vendors for a government or defence installation will choose the firm that has already passed that security bar.
/research-and-development/ — a slug that matches neither its title (“Our Projects”) nor anything a buyer would search for.GAP 02 The architecture gap
Someone has already designed a deeper structure and stopped halfway. Three navigation menus exist in WordPress — “Company”, “Industries we serve”, “Our Expertise” — containing thirteen items including Conference Room Integration, Smart Classroom Integration, Digital Signage, Corporate, Hospitality, Government and Education. Every one of them points to #. The pages were never built and the menus were never attached to the header.
url = "#". The live header shows only 5 links.GAP 03 The demand gap
SHRITECH sells eight distinct product categories — commercial displays and LED, interactive panels, video conferencing, digital signage, digital podiums, professional audio, projectors, automation, plus robotics and drones. The website addresses all of them through a single Services page of 384 words and a Products page of 737 words. There is no page that can rank for “digital signage”, “video wall”, “conference room AV” or “smart classroom”, because no such page exists.
GAP 04 The geography gap
SHRITECH operates from Noida (corporate), New Delhi (registered) and branches in Mumbai, Bangalore, Hyderabad and Patna. The website has no location pages and no LocalBusiness structured data — only a generic Organization block. Meanwhile the “near me” keyword cluster carries the highest bids in the entire export, up to ₹347 per click. Competitors are already doing this: Actis Technologies runs dedicated pages at /locations/av-integrator-delhi/ and /locations/av-integrator-bangalore/.
GAP 05 The conversion gap
The Contact page is 127 words. There is no way to request a quote against a specific room, no downloadable specification sheets, no AMC or support enquiry path, and no visible response-time commitment. A WooCommerce storefront is installed and linked in the footer, but is not populated for a considered-purchase B2B sale — it adds a cart, checkout and account flow that a government procurement officer will never use.
GAP 06 The content gap
Five blog posts exist, all published within one day of each other. Until this week the blog was structurally broken: the site header was invisible on every blog page, and post titles are still suppressed site-wide by an Elementor setting. Content is the only mechanism that will capture the fast-growing informational terms — “audio visual technology” is up 123% year on year and “smart board speakers” up 1,100% — and it is currently the weakest part of the site.
h1.entry-title is still set to display:var(--page-title-display) with the Elementor Kit defining that variable as none.04The proposed navigation
Five top-level items, each earning its place. Built from the product catalogue and the verticals SHRITECH already serves — not from generic brochure headings.
Plus a persistent primary call to action in the header — “Book a Free Site Visit” — which is SHRITECH’s best differentiator and currently buried in body copy. Locations resolve to real pages: /locations/av-company-noida/, /av-company-delhi/, /mumbai/, /bangalore/, /hyderabad/, /patna/.
How the navigation maps to search demand
| New page | Primary keyword | Vol/mo | Today |
|---|---|---|---|
| /solutions/ (hub) | audio visual solutions, av solutions | 2,900 | No dedicated page |
| /solutions/conference-room-av/ | conference room av solutions, conference room audio system | 260 | No page |
| /audio-visual-consultation/ | audio visual consultants | 720 | No page |
| /services/ (rewritten) | audio visual services, audio visual integration | 460 | 384 words, generic |
| /locations/* (6 pages) | “near me” + city cluster | 520+ | No pages, no LocalBusiness schema |
| /products/interactive-panels/ | smart board speakers, interactive AV | 400 | No page |
| /industries/government/ | long-tail tender & PSU terms | Re-research | Dead # link |
05What the new site solves
Gap by gap, what changes.
/research-and-development/.06Technical foundations
- Structured data: add LocalBusiness per location, Service on every solution page, Product on category pages, FAQPage on pages with a Q&A block, and BreadcrumbList sitewide. Today only Organization and WebPage are present.
- Fix the suppressed page titles: the Elementor Kit sets
--page-title-display:noneglobally, which erases the H1 on every blog post. Scope the override to posts and archives. - Clean the sitemap: Elementor library and header/footer template post types are currently being submitted to Google. They should be excluded.
- Header consistency: the transparent header assumed a dark hero on every page and broke on light backgrounds. Now fixed on blog pages; the same rule needs applying to every new page template.
- Retire or gate WooCommerce if no genuine e-commerce line exists, removing cart, checkout and account pages from the index.
- Performance and Core Web Vitals baseline before and after, with LiteSpeed configured for the new template set.
07Delivery in three phases
Structure & proof
- Re-run keyword research seeded from the product catalogue
- Final IA and navigation sign-off
- Build the five-pillar skeleton
- Projects section with the first 6 case studies
- Fix titles, schema, sitemap
Solution & product pages
- 8 solution pages
- 7 product category pages
- 8 industry pages
- 6 location pages with local schema
- Quote request and AMC enquiry flows
Content & conversion
- Editorial calendar against the informational cluster
- Remaining case studies
- Spec sheet library
- Conversion tracking and reporting
- Iterate on search performance
08What we need from SHRITECH
- Written permission to name each client publicly — essential for defence, government and BFSI references, and the single biggest determinant of how strong the Projects section can be.
- Project photography at usable resolution, ideally with install dates, room types and equipment lists.
- Confirmation of the brand authorisations to display, with logo usage rights.
- A named point of contact for technical review of solution page copy.
- A decision on whether the WooCommerce storefront stays.
Notes on sources. Search volumes, competition levels, year-on-year change and top-of-page bids are taken from the Google Keyword Planner export covering 1 August 2025 – 31 July 2026 (393 keywords, INR). Client names, product categories, office locations and company claims are taken from the SHRITECH company profile deck. Site metrics — page word counts, menu structure, schema types and URL slugs — were measured directly against the live site on 1 September 2026. Market context: the India Pro AV market is projected to grow at roughly 11.5% CAGR to 2032, and the India digital signage market from USD 1.29bn in 2026 to USD 2.62bn by 2033. Commercial terms and pricing are covered separately and are not included in this document.